The huge potential of plus-size clothes: How fashion brands are waking up to ...

 
The huge potential of plus-size clothes: How fashion brands are waking up to ...
Daily Mail;   Jun 14, 2013
The label told the Wall Street Journal that 'new plus-size customers spend 25 per cent more per order, buy 17 per cent more items per order than regular-sized shoppers, and are 66 per cent more likely to spread the ModCloth gospel via social media.
 
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