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Why Isn't Plus-Size Bigger?
 
Why Isn't Plus-Size Bigger?
Business Insider;   Dec 20, 2012
To whit, the “average” American women now wears a size 14 (with “plus-sizes, often classified as 14 to 34, account(ing) for 67 percent of the population) a number that typically hits the ceiling size charts of most American-distributed stores and brands.
 
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