Some of us women, myself included in the past, have the same problem with men. What I kept running across was the fact they were treated so badly by exwives/girlfriends that they didn't know how to handle being treated nicely and it scared them. It actually was a joke between an old bf and myself...afer he told me about past relationships, I told him I didn't think I was nasty enough for him, he told me(kiddingly)he was trying something new for a change. When he broke up with me, I jokingly said to him, "see, I told you I wasn't nasty enough". He had tears come to his eyes and told me he just didn't know how to handle it. I'm sure there are other reasons why men/women find others "too nice" for them, but this is what I found. I am happy to report though that I found someone from this site who loves being "treated right" despite the past and he treats me like a queen
It seems sometimes that it might be harder for men to seperate that bad boy attitude when with friends and such from their relationship. Having long hair, I think people see me in that light more than not. It's only hair. I went through the "bad boy" stage when I was younger but still was able to seperate that from a relationship. I don't feel that there is any reason not to treat a woman with the respect and attention that she deserves. I guess some women do find it sexy but I don't how anyone could put up with being mistreated like that and still say they love someone.
The majority of the bad boys I have met are not the kind you take home to momma. They do not treat their women very well, but they let you know that they are agressive and that is the appeal. The rough around the edges attitude, and the rebellious side that most women suppress because of society labeling them.